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Kind is the New Cool

We’ve heard about wearing your heart on your sleeve, but what about proudly displaying your kindness?

“Kindness” is one of the five values you’ll find at the core of Unitee, a kid’s T-shirt brand launched by Judy Le, a local leader and co-founder of the company, Take Root, and Ericka Graham, founder of the non-profit, Project 88.

I recently interviewed both women about their values-based clothing line for kid’s. Why so much focus on values?

The duo says the T-shirts are about highlighting the great things that come naturally and already live inside kids, such as friendship and the ability to reach out to others or getting back up and trying again, even after you fail. In addition, values are things we can all agree on.

“We don’t want to be a T-shirt company that is trying to tell parents how to parent,” Graham says. “We feel like the point of Unitee is to become aware and realize when kids are being kind because they already are or when your kid takes off the training wheels, you realize that as being courageous.”

To find out what inspired Le and Graham to launch the line, read the full story on CultureMap.