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NFL Goes Green

The Super Bowl has passed through Houston but it didn’t just leave us an historic game. The NFL is hoping its legacy in the Bayou City will extend far beyond the finale between the New England Patriots and the Atlanta Falcons.

While the NFL Experience, Super Bowl Live, Club Nomadic and other attractions were being built around the city, the league was also implanting roots here through its Environmental Program. That means some of the materials used to transform Houston into a decked-out host city will go toward local non-profits. For example, banners displayed on NRG Stadium or the security netting used for crowd control at Discovery Green went toward non-profits who could re-use or even upcycle them into new products.

I talked to Jack Groh, the director of the NFL Environmental Program, about how the league worked to leave a little piece of itself and a big impression, throughout Houston.

Check out my article on the effort here or see the whole story below.

Super Bowl LI banners and other leftovers get a new life in NFL recycling program

Even though the reins have officially been handed over to Minnesota to host Super Bowl LII, Houston is still on the mind of NFL officials.

“We want people to be glad we came to the community. Not just because of the football game, but because of the resources we have for the community,” Jack Groh, director of the NFL Environmental Program, says. “So, we do this because it’s the right thing to do.”

That “right thing” Groh is talking about is making sure the league invests in Houston by finding ways to transform the material used around the city to promote and organize the big game.  From the banners displayed at NRG Stadium to the turf laid down for Super Bowl Live at Discovery Green, it will all serve a new purpose in and around Houston, in large part through material recovery, a branch of the NFL’s Environmental Program.

Habitat for Humanity, the Houston Food Bank and Magpies and Peacocks are among the local non-profits who are the direct recipients of these materials.

“We’ll be getting some of the mesh perimeter fencing used for crowd control, the jersey fabric on the inside of the stadium, bike covers, shopping bags, street banners, anything that can be used to make products from and that our designers can upcycle into their art,” Sarah-Jayne Smith, founder of Magpies and Peacocks, says.  The organization has several programs designed to nurture emerging artists and allow them to create new products by increasing the value of old ones.

That’s one of the reasons Ahshia Berry, who works with Smith, says Magpies and Peacocks was the perfect fit for the NFL.

“We told them who we might work with and what kind of projects we do. Once they were comfortable knowing we were doing the right things by it, they needed to know we were a 501c3,” Berry says. “We’re happy we were on their radar. And we let them know how sustainable Houston can grow to be.”

And sustainability is what Groh says the NFL’s Environmental Program is all about. It began 25 years ago when the league implemented a stadium recycling program for Super Bowl XXVIII at the Georgia Dome in Atlanta.  According to Groh, the NFL was the first sports league to do this. Prepared food and material recovery programs followed, along with urban forest redevelopment and renewable energy.

This year, 10 projects were completed in Houston, including the Super Kids Super Sharing event, managed by Groh’s wife, Susan, at the Houston Texans YMCA.

“We recruit 100 or more schools in each Super Bowl city to collect supplies. In Houston, the kids brought in 23,000 items to donate,” Jack Groh says. “Then we invite low income schools to shop for the items they need.”

Strong environmental message

Groh believes it gets out a strong environmental idea of letting someone reuse supplies rather than have them sit in the attic or be thrown away. It’s also part of a message that helped Houston make history not only on the field this Super Bowl, but behind the scenes.

“We had the most successful material recovery program in the history of the Super Bowl, and it happened here in Houston,” Groh says. “I attribute that to two things. On the NFL side, we had staff and contractors working hard, and we had a tremendous partnership with the City of Houston’s Reuse Warehouse.”

Groh says Reuse picked up materials and made it available to non-profits. For example, the Houston Food Bank recovered 6,000 pounds of office supplies, which will be given to local teachers in 18 different communities around Houston. Turf carpeting went to local animal shelters. Magnificat Houses, Houston ISD and Keep Houston Beautiful also recovered materials.

Plans are already in the works to partner with Minnesota for projects as it prepares to host the next Super Bowl.

Host cities have participated in the programs since the environmental department’s inception more than two decades ago. It’s a concept that now includes the Pro Bowl and NFL Draft.

“Sports is a great neutral territory when it comes to getting this message across,” Smith says. “It affects all age groups and all nationalities. Sports is a perfect way of getting a short version of our story out to a large amount of people. We’re lucky that the NFL can facilitate that for us.”

And the league says, it’s happy to do it. In fact, Houston’s diversity, cooperation and warm atmosphere is what Groh says he enjoyed most about working with area non-profits.

“I don’t know if it’s a Houston thing, a Texas thing or a Southern thing, but people were always willing to step up and say, ‘I could help you with that,’ ” Groh says. “It just seems an awful lot of people were willing to help out a stranger or a friend.”

Permanent green legacy

For more information about the NFL Environmental Program, Groh admits you might have to do some digging online through the league’s website. Groh says what they do isn’t as widely publicized because he’d rather spend money lightening the environmental load than on advertising.

“We want to leave some type of permanent green legacy in every community we visit. People say, ‘Don’t you wish you got more attention?’,” Groh says. “Well, no. I’m here asking, ‘How much good can we do?’”

Groh hopes to have the final total of recovered materials in Houston within a couple weeks.

 

 

 

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Letting Off Some Steam

Hours before the AFC Wildcard showdown took place at NRG Stadium, another battle of sorts was going on at the George R. Brown Convention Center. It was a fight between fans of the Houston Texans and a car covered in Kansas City Chiefs decals.

The Bridal Extravaganza may have seemed like an unlikely place to take a sledgehammer to a busted old car, but the show’s organizers say it was a  fitting way to let brides-to-be and their soon-to-be husbands relieve some of the stress that comes along with wedding planning. Fans also say it was payback for the way the Chiefs beat the Texans at the beginning of the season.

Although we know how the story ended (KC shut out Houston 30 to nothing), fans were thrilled to destroy anything Chiefs-related, even before the game that put a wrap on the Texans post-season run.

This story was a lot of fun to do. I admit destroying things (in a somewhat healthy way) can be a great stress reliever. I could barely hold the sledgehammer, but I got a couple hits in! Check out the story above. I wrote and edited it.

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Demo: Deputy Darren Goforth Memorial

Deputy Darren Goforth’s death shook a community and I think you could really say — the nation. I’ve never seen complete strangers rally behind this man’s family the way the public has.

What was it that made everyone respond the way they did? Was it the way he was killed? The community’s outpouring of support has been stunning and it was clearly evidenced at the gas station the day this story was shot.

It was the first time that I’d been on a hard news assignment like this one. Even seeing the blue ribbons on the trees as we approached the gas station where the deputy was killed gave me chills. In that moment, everything that I’d heard about the story in the news (and written about it since I WORK in news) had become reality. The massive memorial was no longer just video or pictures used as broll for VO or SOTVO. It was live, right in front of me, with literally hundreds of people shuffling in and out, to pay their respects, take a picture, or just get a glimpse of it.

The ringing theme that stuck out to me from those interviewed was the deputy’s death was senseless. That was what the people we spoke to said repeatedly, bringing some of them to tears. It was difficult to watch them cry or feel that sadness. But it also gave me a taste of what I may experience as a reporter and further confirmed why I want to be in this profession – to do the stories that have value, give meaning and show we’re all in this together.

Take a look at my demo below. This did not air. I wrote the script.

 

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In the Booth

The last month and a half or so, I’ve been looking at television from another angle – the producer’s chair. Around the end of March/beginning of April, I started filling in as the 4:30 a.m. producer for KHOU’s morning newscast.  Up until that point, I’d only produced the show in emergency situations. Thankfully, I was given the opportunity to produce it on a regular basis, and it’s been quite the ride!
In the short time, (although sometimes it feels long!) that I’ve been producing the first half-hour of the newscast, I’ve taken live reporters, put together my first hour-long show for extended weather coverage and handled breaking news events.
I had experience producing in my previous position at Houston Community College in terms of writing the scripts, booking guests and putting together segments — similar to what I do now only this time the show is live and typically has to be turned around and ready for air within a few hours. Of course, even though the rundown is all set, anyone in news will tell you it can get thrown out very quickly.
For the time being, I’ll be producing the 4:30 a.m. every Monday but other days might be added on an as-needed basis.
If you’re up that early, tune in! Just make sure you stick around until 7 a.m. when the newscast ends — or even better keep it on Ch.11 all day! 😉 Yes, I just put a plug in there!
You can see a short clip from the show below. I look forward to adding this and many more to my demo reel!